Social Media Image Sizes
The pixel sizes you need for Instagram, Facebook and YouTube — so your images upload once and look sharp everywhere.
| Image | Size (px) | Notes |
|---|---|---|
| Square post | 1080 × 1080 | The classic 1:1 feed post. |
| Portrait post | 1080 × 1350 | 4:5 shape — takes up more of the feed, so it tends to get more attention. |
| Landscape post | 1080 × 566 | 1.91:1 shape for wide photos. |
| Story / Reel cover | 1080 × 1920 | Full-screen vertical 9:16. Keep text away from the very top and bottom, where buttons overlap. |
| Profile photo | 320 × 320 | Displayed as a circle — keep the subject centred. |
| Image | Size (px) | Notes |
|---|---|---|
| Shared post image | 1200 × 630 | The standard link-share and post image shape. |
| Square post | 1080 × 1080 | Works well in the feed, especially on mobile. |
| Cover photo | 820 × 312 | Displays wider on desktop and taller on mobile — keep key content centred. |
| Event cover | 1200 × 628 | Shown at the top of event pages. |
| Profile photo | 170 × 170 | Displayed as a circle on most devices. |
YouTube
| Image | Size (px) | Notes |
|---|---|---|
| Video thumbnail | 1280 × 720 | 16:9. Thumbnails do most of the work in getting clicks — use large, readable text. |
| Channel banner | 2560 × 1440 | Only the centre 1546 × 423 strip is guaranteed to show on every device — put your name and logo there. |
| Profile photo | 800 × 800 | Displayed as a circle. |
Tips that apply everywhere
- Upload at exactly the recommended pixel size — platforms compress whatever you give them, and starting at the right size keeps images sharper.
- Use JPG for photos and PNG for graphics with text or sharp edges.
- Check anything with text on your phone before publishing — most viewers are on mobile.
- Keep a master copy at full resolution and resize copies for each platform.
Resize one image into every size below in a single step — free, and your images never leave your device.
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