Social Media Image Sizes

The pixel sizes you need for Instagram, Facebook and YouTube — so your images upload once and look sharp everywhere.

Instagram

ImageSize (px)Notes
Square post1080 × 1080The classic 1:1 feed post.
Portrait post1080 × 13504:5 shape — takes up more of the feed, so it tends to get more attention.
Landscape post1080 × 5661.91:1 shape for wide photos.
Story / Reel cover1080 × 1920Full-screen vertical 9:16. Keep text away from the very top and bottom, where buttons overlap.
Profile photo320 × 320Displayed as a circle — keep the subject centred.

Facebook

ImageSize (px)Notes
Shared post image1200 × 630The standard link-share and post image shape.
Square post1080 × 1080Works well in the feed, especially on mobile.
Cover photo820 × 312Displays wider on desktop and taller on mobile — keep key content centred.
Event cover1200 × 628Shown at the top of event pages.
Profile photo170 × 170Displayed as a circle on most devices.

YouTube

ImageSize (px)Notes
Video thumbnail1280 × 72016:9. Thumbnails do most of the work in getting clicks — use large, readable text.
Channel banner2560 × 1440Only the centre 1546 × 423 strip is guaranteed to show on every device — put your name and logo there.
Profile photo800 × 800Displayed as a circle.

Tips that apply everywhere

  • Upload at exactly the recommended pixel size — platforms compress whatever you give them, and starting at the right size keeps images sharper.
  • Use JPG for photos and PNG for graphics with text or sharp edges.
  • Check anything with text on your phone before publishing — most viewers are on mobile.
  • Keep a master copy at full resolution and resize copies for each platform.

Resize one image into every size below in a single step — free, and your images never leave your device.

Open the image resizer