Etsy Image Size Guide

Every image size Etsy asks for, in one place — listing photos, your shop banner and icon, and how the file limits for digital downloads work.

Listing photos

Listing photos are the images buyers see in search results and on your product page. Etsy recommends your first photo be at least 2,000 pixels on the shortest side so buyers can zoom in. Square or landscape photos tend to display most predictably across search, the app and the website.

Where it appearsRecommended sizeNotes
Listing photo2000 × 2000 px or largerAt least 2000 px on the shortest side so the zoom feature works. Up to 10 photos per listing.
Listing thumbnail570 × 456 px (cropped)Etsy crops your first photo to this shape in search results — keep the subject centred.

If your photos are larger than you need, resize a copy down before uploading: smaller files load faster for buyers and upload faster for you, with no visible loss of quality on screen.

Shop banner, cover photo and icon

Where it appearsRecommended sizeNotes
Big shop banner3360 × 840 pxSpans the top of your shop on desktop. Keep text away from the edges — it's cropped on smaller screens.
Mini shop banner1200 × 300 pxThe smaller banner option, shown on desktop and mobile.
Cover photo3360 × 840 pxShown on mobile and the Etsy app. Test it on your phone after uploading.
Shop icon500 × 500 pxYour shop's square logo mark, shown next to your shop name.
Profile photo400 × 400 pxShown on your public profile and next to your reviews.

Digital download file limits

If you sell digital downloads, the rules for the files buyers receive are different from listing photos:

  • You can attach up to 5 digital files per listing.
  • Each file can be up to 20 MB.
  • Buyers download the files themselves after purchase — nothing is resized automatically.

That's why printable wall-art sellers usually bundle several print sizes into a single ZIP: one ZIP counts as one file, and well-compressed print files stay comfortably under 20 MB. Our print ratio guide covers which sizes to include.

A quick workflow that works

  • Resize one version of each photo to around 2000–2500 px on the shortest side for your listings.
  • Check the thumbnail crop in Etsy's preview before publishing — adjust so the subject stays centred.
  • Keep your original full-resolution files untouched, and resize copies instead.

Resize your photos to any of these sizes in one go — free, and your images never leave your device.

Open the image resizer